TuneSociety was looking to turn the 'royalty free' music world on its head, with a bold new model in stock music distribution and licensing. They looked to M+BG to create a brand that would reflect this drastic change to the music landscape. We created the tagline "Set your music free," which ultimately was our guide for designing the corporate identity with the empty bird cage. This was the perfect message, combining the song of the bird, with the freedom of flight from its original cage. The bird also made a great mascot for introducing the various aspects of TuneSociety on their website.